PRIM by House 38 is the younger and more affordable range of clothing designed and produced by House 38. Our current collection is a celebration of the burst of colours that arrive with spring and intensify into summer. With full pleated skirts and shorts, this is a collection that is suited for the ease and breeze of the spring. With its affordability, the blouses of PRIM S/S ’12 should be a bright presence in the wardrobes of women hopping from work to play.
The latest prim by House 38 collection relays a sophisticated exuberance that the brand so cleverly executes. The rippled ruffles and knife pleats although flirty and playful adopt a balance of tailoring that ensures the wearer is still taken seriously. The block colours and jewelled buttons speak volumes of a fashion conscious urban lady. My favourites of the collection have got to be the lomy skirt and Molly blouse…. Gorgeous!
Items start at N5,000 and are capped at N12,500.
Stylist: Bidemi Zakariyau
Makeup: Tola Olurinde
Models: Dami Teidi, Whitney Umeh and Anie Inoyo.
Visit House 38 at: 289b Akin Olugbade, Off Adeola Odeku, VI, Lagos
Emilia Wickstead is my latest discovery in the fashion realm and having just unearthed her remarkable talent, I’m disappointed in myself to say the least. This Central Saint Martin graduate has astounded me with her somewhat preppy collection and seeing as my style is what my friend, Mayuri, refers to as “Mrs President” it’s no surprise that Emilia Wickstead has sky-rocketed to the top of my designer watch list.
Supposing I was to interpret this Spring/Summer story, I’d make it one for the demure princess, her elegance speaking volumes that needn’t be garish; her class exemplary of why less is always more; and her body, an eternal beauty, never aging. From the structured pleats to the floral prints, this designer has nailed what it means to be a perfect woman.
Ps: Tonight is the Primetime Emmy Awards!!!!!!!!!!!! Wohoooo!!!