It’s no secret that my knowledge on makeup is in the negatives and so when Elaine first told me about the beauty company she founded, ShoMya, I was nothing short of interested. Judging from the flawless makeup she had on that day, I knew I had to get to one of her sessions.

Three months on and I found myself seated in one of her classes, gaining first class tips on the do’s and don’ts of make-up. We were talked through everything from basic eyebrow shaping to the more complex art of contouring. Elaine even displayed the effortless transition from daytime chic to night time goddess awing us all with the beautiful transformation.

The session was very much interactive giving us the opportunity to ask every and anything and I’m sure everyone agrees that by the end of the session we left feeling like we got much more than our money’s worth. Here’s what she shared with me:

1.) Tell us a bit about ShoMya and what it represents.

ShoMya is an international, beauty and cosmetics company that offers professional makeup services to a diverse client base.

Our services cut across different sectors including Beauty, Fashion, TV, Weddings and other special events. We also offer a makeup-shopping service which means we will go to shopping for all your makeup products while you relax at home OR we will go with you and ensure that only the makeup best suited for you is purchased.

Our work has been featured in prominent International magazines such as PRIDE, BLACKHAIR, FAB, and ESSENCE Magazine amongst several others.

At ShoMya, we appreciate that every woman is unique, with distinctive makeup preferences. We don’t believe that one size fits all and so we strive to meet the individual needs of each client.

2.) How would you describe your signature look?

My own signature look will be well-defined eyes paired with nude lips or a red pout! I love my black eyeliner and always draw my liner very close to my lash line and water line. Typically, I’ll keep my lips nude but I’m quickly developing this love for very deep red lips.

When I work on other people, you can tell they’ve had the ShoMya experience from their contoured cheekbones and popping eyes. I think that’s our signature look.

3.) What is it about make up that you find so empowering?

Everything! Have you ever noticed the difference in a woman’s behaviour with and without her makeup on? With makeup, we feel beautiful on the outside and that quickly impacts on how we carry ourselves! It’s similar to the difference in a woman walking in flat shoes and a woman walking in heels – One stands tall above the other.

I love to see women walk with confidence, not arrogance. And if makeup helps you forget about all your physical imperfections for just a period of time, then slap it on I say…

4.) If you had to pick the ultimate makeup essential, what would it be?

One??? I have to pick one? I’ll say foundation then. If your skin looks clear, you can surely get by without everything else. Look at it this way, if you walk around with an amazing smoky eye but your skin looks bad, you still won’t feel fabulous! But if your skin looks great and you pop on a hot pair of shades to hide the fact that you have no eye makeup on, you’ll feel like a diva!

5.) Chalk and cheese are about as far apart as……. (two makeup items that shouldn’t be mixed)

Hmm, that’s a tricky one. It’s not 2 makeup items but please don’t let your lips mix with BLACK liner unless you’re on some creative photo shoot. Outlining your lips with black pencil on any ‘normal’ day is NOT okay!

Below are pictures from the ShoMya makeup class on Sunday

Thanks a lot for your time Elaine, and all the best with ShoMya.
For more details, visit the ShoMya website:


Ps: The pictures marked with Bonita Valli are obviously mine, but Elaine was kind enough to send me some more for the blog.